Digital Enterprise Show 2026

Digital Enterprise Show will hold its tenth edition at the Malaga Trade Fair and Congress Centre (FYCMA), consolidating its position as one of the leading international B2B events in Europe on digital transformation, artificial intelligence and advanced technologies applied to business. The event will bring together technology companies, large corporations, public administrations, startups and experts with the aim of sharing knowledge, discovering disruptive solutions and creating collaboration opportunities. 

As the main new feature of this edition, DES presents DES Universe, a new ecosystem of connected events that transforms the traditional event experience into a fully personalised journey. Through this model, DES connects technologies, trends and leading figures who are driving digital and technological evolution in today’s businesses, offering expert-led content, exclusive sessions and practical insights geared towards decision-making and business growth.

In this context, the DES 2026 programme is organised into different areas that are part of the DES Universe, including:

• Digital Business World Congress, the event’s central congress, focused on global leadership, future technologies and success stories that are shaping the digital economy.
• The AInonomics, focused on artificial intelligence strategies aimed at return on investment, ethics, autonomous agents and governance frameworks.
• Cloud to Sky Connect, dedicated to multicloud strategies, cloud first business models and agile digital infrastructures.
• CyberXponential World, focused on advanced cybersecurity, predictive defence with AI, Zero Trust approaches and cyber resilience.
• Retail Tech Fest, aimed at hyper-personalisation with AI, unified commerce, marketplaces and the future of retail.
• Digital Marketing Planet, focused on user acquisition, ROI measurement and exponential digital marketing solutions.
• España Empresa Digital, a space to discover tools, incentives and talent that drive the evolution of the business fabric.
• The ScaleUp! World Summit, aimed at the startup ecosystem, with competitions, investment opportunities and disruptive innovations.

The programme will include keynote speeches, thematic panels and networking spaces to facilitate connections between entrepreneurs, investors and corporations, as well as an exhibition area where some of the startups and scaleups from the Iberian Peninsula will be presented. Confirmed speakers include Randi Zuckerberg, Founder and CEO of Zuckerberg Media; Richard Benjamins, CEO at OdiseIA; Aleida Alcaide, Director General for Artificial Intelligence at the Ministry for Digital Transformation and Civil Service; Gorka Unamuno, Head of Innovation and Strategic Alliances at Multiverse Computing, among others.

In the previous edition, Digital Enterprise Show brought together more than 17,000 professionals, more than 600 international speakers and more than 400 participating companies, establishing itself as a strategic platform for understanding how to apply technology in a practical way and move forward in digital transformation processes.